4. John Cena ($60M)

Cena is a record-breaking 16-time World Champion in WWE and future Hall of Famer. While he started out as a trash-talking rapper in the ring, his character evolved over the years into the face of the brand.

Hollywood and philanthropy take up most of his time these days, but he still returns to WWE every now and then between gigs. With the Make-a-Wish foundation, Cena has granted the most wishes ever at over 600.