Performance Bicycle

Performance Bicycle is not performing well according to market analytics; the chain is holding liquidation sales of its more than 100 stores in 20 states. The company reached modest success after starting as a catalog business in 1981, yet has struggled to maintain its status since branching into stores.

Thanks to oppressive tariffs imposed due to a trade war, the company cannot seem to get its financial affairs in order. They simply can’t pedal their way out of this one.