These Huge Brands Are Quietly Fading Out Of Existence - Page 48 of 67

Victoria’s Secret

What is it about this once steamy brand that has recently gone ice cold? Perhaps it’s the styles that refuse to change from year to year, or the garish decor found in their stores. Maybe it’s stock that is ridiculously overpriced for what it actually is–underwear.

Whatever the reason, the company plans to close nearly 50 stores in the next year, reportedly three times the number in a typical year. The secret’s out, Victoria…you’ve gone from hot to not.