Francesca’s

Francesca’s line of women’s clothing and accessories is not seeing as much foot traffic as it used to. CEO Steve Lawrence feels it’s due to the fact that they’ve lost touch with their target market, and he is promising big things ahead in the way of advertising and rejuvenating the chain’s brand.

Even so, the company is slated to close more doors, already saying goodbye to over 40 locations in 2019. Their next move is toward e-commerce, where they hope to gain a more loyal following in the coming year.