Telephone: +0800 123 4567
+0800 123 4567
 

Christopher & Banks

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Photo: Flickr/Mike Mozart
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Keeping a business afloat is a delicate balance of marketing and sales techniques, and if things aren’t aligned with the stars, then it’s curtains for the institution.

Such was the case for the women’s clothing chain, Christopher & Banks, which has had to close over 50 of its 450 stores in the past two years. With more inventory than they can sell and prices that cannot compete with bargain fashion lines, it seems that their future seems dim.

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