Lord & Taylor

An iconic department store is forced to change with the times; Lord & Taylor’s flagship location on New York’s fifth avenue closed in late 2018, signaling changes ahead for its other store locations.

Lord & Taylor has been an institution for over 100 years, being one of the first stores to offer animated window displays that drew thousands of shoppers each year. With the advent of e-commerce and a preference for convenience, they will have to make some changes to their marketing strategy if they want to continue to run with the big dogs.