Wheaties

The breakfast of champions just isn’t selling like it used to. Wheaties used to play on an unsuspecting public by using sports icons, Olympic athletes, and other supremely fit individuals on its label as a means of suggesting that we, too, may look like them–just by incorporating the iron-rich flakes into our morning routine.

Younger consumers are now stating that cereal is no longer a convenience item, as it can’t be eaten on the go. Millennials are now opting for lower-carb, portable snacks for breakfast such as breakfast burritos, eggs, and keto smoothies to power their days.