Lionell Messi — $500,000

Lionell Messi is one of the highest-paid soccer stars in the world, and he has found lucrative opportunities on social media as well. Spots on billboards, t-shirt endorsements, and other opportunities work in tandem with his Instagram account.

Nowadays, his posts have evolved to reflect more humanitarian work. He has had a long and profitable working relationship with UNICEF, and he is now in the process of grounding his own charitable foundation and broadcasting his daily activities for the greater good.