… And Hallmark Christmas Movies
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In 2019, Hallmark’s viewership grew an additional 9% and totaled 85 million people, and this year they premiered a record-breaking 40 new movies. This shows that not everybody has given up on cable TV just yet.
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The idea of escaping from reality through TV has long been popular among the lower and middle classes, but not so much in the upper class. They tend to not watch as much TV in general and may be bored to watch the same plot with different actors.
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